Content Marketing

Content Marketing

Did you know the Internet is made up of millions of websites. Each one of them offers something distinct, yet they all want the same thing; they want people to read the content on the page.

Don’t you think this is where compelling content creation would help. Yes, persuasive content is the best way to create a stir about your blog, there-by increasing traffic and building a client base.

Here are some important steps you need to take when writing content for your website.

Be creative when writing your content and keep it simple for the reader.
Try to connect with the reader by telling a story that relates to your product.
Engage the reader by using humor or an upbeat attitude throughout the website.
No one likes a monotone speaker and the same goes for boring, dragging content on a site.
While writing, use an active tone to call the customer into action.
Pelt the copy with SEO rich keywords to increase page rankings.

Your main goal here is to keep the reader interested in what they’re reading. When a reader, especially online, loses interest you may have lost a future customer. The customer wants to feel a connection to what they are reading, so present the content in a casual tone and provide valuable content. That will keep them coming back.

Compelling content doesn’t have to just be an article or sales copy. Other ways to create quality content and keep the reader needing to learn more about your product or service.

Non-text options to add to your website:

Graphics and Pictures
Videos
Podcasts
An Interactive Forum
Outside Links
Online Games
eBooks for Download
Testimonials
Newsletters

The more compelling, quality content you have to offer, the longer your visitor will spend on your website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content, compelling text, and visuals will not only make your site stand above the rest; it will secure your place in your niche.

Tagged with:

Filed under: MarketingTraffic

Like this post? Subscribe to my RSS feed and get loads more!