Here’s a phrase you’ll grow sick of: The money is in the list.  It might grate at your nerves, but it’s smacking you in the face for a reason – it’s the truth!  Just so we are on the same page, let’s answer the question, “What is a list?”

 

A “list” in Internet marketing jargon is the contact information for your prospects.  So if you have a product or promote products about gardening and I sign up for your list, I’m a prospect that you can market to repeatedly until I unsubscribe.