You Have to Build a List to Build a Business
Friday, June 12th, 2009 at 12:39 pm
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Here’s a phrase you’ll grow sick of: The money is in the list. It might grate at your nerves, but it’s smacking you in the face for a reason – it’s the truth! Just so we are on the same page, let’s answer the question, “What is a list?”
A “list” in Internet marketing jargon is the contact information for your prospects. So if you have a product or promote products about gardening and I sign up for your list, I’m a prospect that you can market to repeatedly until I unsubscribe.



