3 Quick And Dirty SEO Tips

Here are 3 straightforward and easy SEO tips to optimize your site.

1. Add new content regularly

While that may seem obvious, it is really the best way to improve search engine results. There are a number of ways to add content including reviews, testimonials, articles and forums to name a few.

2. Choose the right keywords

Select specific keyword phrases that are relevant to your webpage, rather than general terms. Specific keyword phrases may be searched less frequently but, you will receive more targeted traffic and a higher page rank for these phrases.

3. Linking

To achieve a high search engine ranking it is important to have other sites linking to your site. These can be one way links, or reciprocal links, where you link to another site in return for them linking to you. Internal linking also helps build the prominence of pages within your website.

Of all the types of links, one-way links have the most weight. To obtain more one-way links, writing quality content is the single best way to motivate others to link to you. Additionally, posting on social networking sites, linking to your site, and posting on blogs are other ways you can take control of building links to your website and web pages.

When it comes to improving your search engine ranking there are a lot of little things you can do to boost your page results however the three most important and the strategies you cannot survive without are obtaining links, choosing the right keywords and of course publishing quality content on a regular and consistent basis.

Content is the most powerful tool you have in your search engine optimization strategy. Relevant content, optimized for keywords, and published frequently can launch your website to the top of the search engine.

Having said that, there are a few strategies that you should know when writing and optimizing your content.

#1 One page, one keyword.

Keep it simple and optimize each webpage for one primary keyword. You could include a couple of secondary keywords that might be extensions of the primary keyword. However, trying to incorporate too many keywords into one page diffuses the results.

#3 Use your keyword strategically.

There are a few prominent places to position your keyword so they’re recognized by the search engines. These locations include:

* Your headline,
* Any headings or subheadings in your content,
* And the first and last paragraph of your content.

#4 Let your words flow naturally.

Many beginners are tempted to place their keywords in every single sentence. That generally creates an article or page that’s extremely difficult to read.

Instead, write your content and then go back and position your keywords using the strategy just outlined. Be sure to sprinkle other relevant words throughout your content as well.

For example, if you’re writing about puppy housebreaking, you can also use the words potty training, or housetraining.

Having a keyword strategy for each piece of content you write and following the tips we’ve outlined will go a long way toward helping you reach the search engine results you desire.
The bottom line, write quality and well focused content for your audience first and the search engines second. Because, after all, your audience is the key to profits and a successful website.

How Often Should You Post New Content?

contentmarketingexplained-smIt takes time to correctly produce web copy for your blog.

Producing web copy for a site is something, which if done correctly, takes some time to create. Many copywriters know the value of well-written copy and are constantly changing the copy on their websites to keep up with the demand of their targeted audience. The question is, how often should you produce new content?

It all depends on the type of content you are talking about and how well it is or isn’t performing for you. Let’s take a closer look.

Sales Copy Content

There are a few factors in determining how often you should change or produce new content. If you follow your rankings on any of the popular search engines and you see your rank drop, then you may want to freshen up your content to help move you back up the ranks. Creating keyword rich articles that can be distributed throughout cyberspace will help to increase your rankings and put you back in the spotlight.

If your site offers something for sale, it is wise to change the content up when you have a new offering such as a free or discounted offer. There is no need to completely re-do your entire website as this may confuse dedicated visitors when they come to the site in search of something they had found there before.

Obviously, if your site is doing well in attracting new visitors and subscribers, you probably won’t need to change your copy. However, it wouldn’t hurt to tweak it here and there to keep it fresh and on the search engines radar.

Tweaking the sales copy on your site and performing maintenance is suggested. However, if you’re one of the lucky ones whose copywriting produces quality leads and your sales are through the roof, then leave it and think of the old adage “If it isn’t broke, don’t fix it.”

Blogs or Informational Site Content

If your content is in blog form, it is imperative to your readers to have fresh content an either a daily basis or every other day. A blog is something where readers want and wait for new content to be published. You need to keep this content as current as you can so in order to keep and increase your readership.

As for informational sites and article marketing techniques, the more information you can give visitors and potential customers, the better. Search engines love fresh content and so does your audience. Keep the quality content they’ve come to know and love coming and they’ll keep coming back again and again.

Why Should You Produce Powerful Content?

Content Marketing

Content Marketing

Did you know the Internet is made up of millions of websites. Each one of them offers something distinct, yet they all want the same thing; they want people to read the content on the page.

Don’t you think this is where compelling content creation would help. Yes, persuasive content is the best way to create a stir about your blog, there-by increasing traffic and building a client base.

Here are some important steps you need to take when writing content for your website.

Be creative when writing your content and keep it simple for the reader.
Try to connect with the reader by telling a story that relates to your product.
Engage the reader by using humor or an upbeat attitude throughout the website.
No one likes a monotone speaker and the same goes for boring, dragging content on a site.
While writing, use an active tone to call the customer into action.
Pelt the copy with SEO rich keywords to increase page rankings.

Your main goal here is to keep the reader interested in what they’re reading. When a reader, especially online, loses interest you may have lost a future customer. The customer wants to feel a connection to what they are reading, so present the content in a casual tone and provide valuable content. That will keep them coming back.

Compelling content doesn’t have to just be an article or sales copy. Other ways to create quality content and keep the reader needing to learn more about your product or service.

Non-text options to add to your website:

Graphics and Pictures
Videos
Podcasts
An Interactive Forum
Outside Links
Online Games
eBooks for Download
Testimonials
Newsletters

The more compelling, quality content you have to offer, the longer your visitor will spend on your website. The more interactive the site is, the more someone will recommend the site to a friend. Quality content, compelling text, and visuals will not only make your site stand above the rest; it will secure your place in your niche.