There are many “Traffic Guru” wannabies who evangelize blog commenting something like this… “Commenting on blogs is one of the top ways to drive hoards of traffic to your site…just surf the BIG blogs leave a comment and the gods will bless you with a traffic jam equivilent to New York at quitting time. ”

What hogwash….Well it tends to be for most internet marketers.

Because most people go about commenting on blogs completely wrong.

If you simply speed post comments on popular blogs to get drive by traffic, you need to cease, pull over and rethink. What are you offering the resultant drive by traffic? Do you have great content waiting? With nothing to make it stick on your blog, where will it go? You may find that there will be a traffic surge, but it will be others coming to laugh at your pathetic attempts.

You will fare much better and for the long term if you concentrate on putting good solid useful content on your blog.

Those fliting visitors that exit as quickly as they arrive do nothing for your sites rankings, and they are not becoming regular visitors that develop a trust and respect for you. You will never get the opportunity to monetize that traffic.

So how do you make blog commenting work in your favor?

Make your comments valuable. The traffic generated will come to your site because it is interested in learning more from you. Then back up your comments with great content that is valuable.

Your ultimate goal is to develop a relationship with your visitors. That positive relationship is what turns your blog into an income stream.

So what do you think? Am I on target or off my rocker?