When new visitors to your site leave, there is a high probability they will not come back, particularly if there is nothing to persuade them to return. Because we are all pretty impulsive on the Internet, it is easy to forget what sites we were at 10 pages later.

So, it is very likely that a passing visitor will not return to your website. If you draw 1,000 visitors to your website, they look leave and never come back, it’s easy to see the revenue you probably lost, all because they were one time visitors. Some of those visitors could have been changed to customers.

You might think that good content will draw people back to your website, usually, good content is not the only answer. The complete answer is to switch your visitors to members of your mailing list or newsletter.

While your visitor is at your site you want to switch them from ordinary visitor to your member by having them sign-up on your mailing list. You do this by asking for their name and email address on a simple opt-in form.

When a visitor switches to be your mailing list member you can keep in contact via email. You have more opportunities to convince your members to look at your offers, or you can show them something else that they may like.

In the end, it is very important to switch visitors to subscribers, visitors are lost, but members give you more opportunities to present your offers and to switch them to customers.

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