How to Write Articles That Sell More
Its no secret, you’ve heard it before, articles and content are awesome ways to pre-sell products. When you gain your readers trust and warm them up to the product…PRESTO!…your bank account just had a deposit.
You need to make a plan for your affiliate marketing articles. It is important to select your topic carefully, offer good correct information, and article needs to be fun to read. Then you will be able to draw your readers interest to the product.
Selecting Your Topics
Make a list of topics for each of the products you are promoting. Put yourself in the mind of your customer. Your topics should revolve around problems that the product actually fixes. Those topics are the seed for your articles.
Creating Good Information
The topics you listed will steer the type of information you will provide. A couple of ideas for simple articles are:
Top ____ Ways to ____
____ Steps to _____
Keep your articles simple. A captivating introductory paragraph, a couple of informative bullet points in between, and a summary paragraph to finish it off.
Remember not to give the whole enchilada. You want to be informative and give your readers a good picture of their problem with a portion of the solution. But direct them to your product for the complete solution.
Drive Them to the Product Link
You will find that the most productive links and recommendations will be in the context of your article. Find an appropriate place in your article and make your product recommendation, something like “_____ is what I recommend most”
At the end of your article is another great place to put an extra recommendation.
Obviously you will be limited by the venue you are posting your article to. If you are putting it on an article directory you will probably be limited to recommendations in the resource box. If posting to another persons site or ezine they will have their rules. The most freedom is posting to your own site or blog.
Summing Up
Help your readers by giving them good information and direct them to products that solve their problems. Then you will be smiling to the bank, and you will know it is an honestly earned commission.
Tagged with: affiliate marketing • article marketing • Article writing • internet marketing
Filed under: Marketing • Traffic
Like this post? Subscribe to my RSS feed and get loads more!
Thanks for the solid advice. I am just starting to get in to the whole article marketing thing, and your point that it needs to be fun to read is a good one.
I see lots of articles that are obviously just sales letters, and I leave the page. Thanks for reminding me not to do that when I write articles.
.-= Andrea Barnett´s last blog ..Curried Chicken Salad w/Mango Recipe –Help Lose Weight! =-.
Thanks Andrea for the nice comments.
One other thing I should have put in that article, maybe the next…Write the best you can, but don’t worry about perfect. Get them out there…
They say your prose will get better with experience…I hope so
Scott
Great article Scott. Writing good and useful content is the key to being a good writer. I do not do alot of linking to a product yet because I am trying to build and brand my name so I give a lot of good free content, but will start linking soon. Thanks again for the great info.