Archive for October, 2013

Writing Affiliate Marketing Reviews for SEO

I can see you shaking your head already at the idea of writing a review with search engine optimization in mind. You’re afraid – rightly – of coming up with an unreadable review… perhaps even one that Google will penalize.

You’ve quickly learned that relevancy and keeping it “real” is what reviews are all about. “You should never write for the search engines!”

Actually, that’s vey true. The most important aspect of any review is to create an honest one that speaks directly, friend to friend, to your reader.

But that doesn’t mean you can’t use your review format intelligently, and boost your SEO a little in the process. After all, part of the whole principle of “being the best you can be” involves doing everything you can to achieve strong results.

Let’s start with a really overlooked component of your review – your introductory paragraph.

It’s an axiom in creative writing that one should always throw out the first paragraph, because writers tend to take too long “warming up”.

The same thing applies in writing affiliate marketing reviews. Get down to business right away. Open with a punchy sentence that makes your reader blink – but then tell him which product you’re going to be reviewing. Add a sentence or two about who,what, where, and why. (Sounds like a press release, doesn’t it?)

This is one of the few times when creative writing and marketing reviews run parallel courses for a harmonious moment or two.

Generally, when a reader is buried in a fiction novel, he likes surprises.

When someone is earnestly seeking the solution to a problem, however, they like to know what they’ll be getting – so they can decide if reading your review is going to be worth their time.

A good introductory paragraph fulfils all these requirements – and sets your reader up for a useful and enjoyable use of his time.

Blog Commenting Can Be Loosing You Money

There are many “Traffic Guru” wannabies who evangelize blog commenting something like this… “Commenting on blogs is one of the top ways to drive hoards of traffic to your site…just surf the BIG blogs leave a comment and the gods will bless you with a traffic jam equivilent to New York at quitting time. ”

What hogwash….Well it tends to be for most internet marketers.

Because most people go about commenting on blogs completely wrong.

If you simply speed post comments on popular blogs to get drive by traffic, you need to cease, pull over and rethink. What are you offering the resultant drive by traffic? Do you have great content waiting? With nothing to make it stick on your blog, where will it go? You may find that there will be a traffic surge, but it will be others coming to laugh at your pathetic attempts.

You will fare much better and for the long term if you concentrate on putting good solid useful content on your blog.

Those fliting visitors that exit as quickly as they arrive do nothing for your sites rankings, and they are not becoming regular visitors that develop a trust and respect for you. You will never get the opportunity to monetize that traffic.

So how do you make blog commenting work in your favor?

Make your comments valuable. The traffic generated will come to your site because it is interested in learning more from you. Then back up your comments with great content that is valuable.

Your ultimate goal is to develop a relationship with your visitors. That positive relationship is what turns your blog into an income stream.

So what do you think? Am I on target or off my rocker?

3 Quick And Dirty SEO Tips

Here are 3 straightforward and easy SEO tips to optimize your site.

1. Add new content regularly

While that may seem obvious, it is really the best way to improve search engine results. There are a number of ways to add content including reviews, testimonials, articles and forums to name a few.

2. Choose the right keywords

Select specific keyword phrases that are relevant to your webpage, rather than general terms. Specific keyword phrases may be searched less frequently but, you will receive more targeted traffic and a higher page rank for these phrases.

3. Linking

To achieve a high search engine ranking it is important to have other sites linking to your site. These can be one way links, or reciprocal links, where you link to another site in return for them linking to you. Internal linking also helps build the prominence of pages within your website.

Of all the types of links, one-way links have the most weight. To obtain more one-way links, writing quality content is the single best way to motivate others to link to you. Additionally, posting on social networking sites, linking to your site, and posting on blogs are other ways you can take control of building links to your website and web pages.

When it comes to improving your search engine ranking there are a lot of little things you can do to boost your page results however the three most important and the strategies you cannot survive without are obtaining links, choosing the right keywords and of course publishing quality content on a regular and consistent basis.