Archive for October, 2009

Content is the most powerful tool you have in your search engine optimization strategy. Relevant content, optimized for keywords, and published frequently can launch your website to the top of the search engine.

Having said that, there are a few strategies that you should know when writing and optimizing your content.

#1 One page, one keyword.

Keep it simple and optimize each webpage for one primary keyword. You could include a couple of secondary keywords that might be extensions of the primary keyword. However, trying to incorporate too many keywords into one page diffuses the results.

#3 Use your keyword strategically.

There are a few prominent places to position your keyword so they’re recognized by the search engines. These locations include:

* Your headline,
* Any headings or subheadings in your content,
* And the first and last paragraph of your content.

#4 Let your words flow naturally.

Many beginners are tempted to place their keywords in every single sentence. That generally creates an article or page that’s extremely difficult to read.

Instead, write your content and then go back and position your keywords using the strategy just outlined. Be sure to sprinkle other relevant words throughout your content as well.

For example, if you’re writing about puppy housebreaking, you can also use the words potty training, or housetraining.

Having a keyword strategy for each piece of content you write and following the tips we’ve outlined will go a long way toward helping you reach the search engine results you desire.
The bottom line, write quality and well focused content for your audience first and the search engines second. Because, after all, your audience is the key to profits and a successful website.

What Stops Search Engine Spiders?

Websites get listed on search engine results only if the search engine spiders are indexing them. If they pass right by your pages, and don’t even know they exist, then you simply will not get listed. You’re probably aware of the basic steps to get search engine spiders “crawling” and indexing your pages, but you might have missed key reasons the spiders are skipping right over your content.

10 reasons search engines might not index your webpage.

Some pages are just not meant to be indexed by the spiders. This may not matter to your overall SEO strategy however it is important to understand what spiders do and don’t index.
Search engine spiders won’t index:

1. Pages only accessible by using a search form
2. Pages that require a log in
3. Pages that require visitors to submit a form
4. Pages that redirect to a different URL before showing content

Pages that spiders often ignore include:

5. Pages with too many outgoing links
6. Pages with complex URLs – these often give spiders an error result
7. Pages which are more than three clicks from the home page, often described as “deep pages”

Other factors that may prevent your web pages from being indexed by search engines:

8. Broken links from your site
9. A webpage that exceeds 105K
10. A slow loading time or a down server.

Finally, if your page is a flash page, search engine spiders just won’t be able to recognize it and won’t index it.

So, as you’re optimizing your website and specific web pages, pay attention to these factors.

The goal, of course, is to be indexed and to achieve first page search engine results.