Archive for October, 2009

Blog Commenting Can Be Loosing You Money

There are many “Traffic Guru” wannabies who evangelize blog commenting something like this… “Commenting on blogs is one of the top ways to drive hoards of traffic to your site…just surf the BIG blogs leave a comment and the gods will bless you with a traffic jam equivilent to New York at quitting time. ”

What hogwash….Well it tends to be for most internet marketers.

Because most people go about commenting on blogs completely wrong.

If you simply speed post comments on popular blogs to get drive by traffic, you need to cease, pull over and rethink. What are you offering the resultant drive by traffic? Do you have great content waiting? With nothing to make it stick on your blog, where will it go? You may find that there will be a traffic surge, but it will be others coming to laugh at your pathetic attempts.

You will fare much better and for the long term if you concentrate on putting good solid useful content on your blog.

Those fliting visitors that exit as quickly as they arrive do nothing for your sites rankings, and they are not becoming regular visitors that develop a trust and respect for you. You will never get the opportunity to monetize that traffic.

So how do you make blog commenting work in your favor?

Make your comments valuable. The traffic generated will come to your site because it is interested in learning more from you. Then back up your comments with great content that is valuable.

Your ultimate goal is to develop a relationship with your visitors. That positive relationship is what turns your blog into an income stream.

So what do you think? Am I on target or off my rocker?

Using Leverage in a Blog to Pull in Profits

How are you using your blog to pull in profits right now? Chances are you’re doing what 90% of the marketers out there do and simply have a blog where you post great content and then periodically promote affiliate products or CPA offers. After all, that’s the commonly ‘prescribed’ method of making money by blogging.

While that does work, to a degree, there are more advanced methods that could be way more effective. One of these is: Leverage.

Even if you have no introduction whatsoever to leverage, you’ll find that you can use your blog as part of a plan that uses it to perfection. In fact, the only thing you need (apart from your blog, of course!) is an eBook product of your own. Without your own product you’ll find that you can carry out this plan in different ways – but it won’t be as effective.

So let’s say you have an eBook. Were you to just go about marketing the ‘normal’ way via your blog, you’d probably dedicate a post or two to it, and maybe even set up a sales page. However, you’re not going to do that. Instead, you’re going to take that eBook and extract a chapter that you feel is particularly interesting, and make it into a 10 page report or so.

Now you have two products: An eBook and a report. From that report, you can then create blog posts that talk about various topics that are covered in the report itself. Try to aim for around 5 or so. Each of these blog posts should be aimed at eventually leading the reader to the report itself, which you’re going to be giving away for FREE when your readers sign up to your list.

Basically, this means that when people read your blog posts, they’ll have the option of finding out more by simply signing up to your list and downloading the report for free. In the report, there should also be an option to find out even more by purchasing your eBook!

See how you’re now using a linear plan for marketing?

Truth be told, you could branch things out even further, and create various other blog posts from your eBook itself to promote both the report and eBook. By not promoting the eBook directly though, you’re going to be simply ‘providing value’ to your readers, and it is far less likely to come off as simply trying to palm products off onto them.

At the same time, you’ll be building your list and starting to be able to market more and more products as and when you come up with them.

Using this strategy, you should be able to pull in far more profits from your blog simply by maximizing the effectiveness of your marketing. That in itself will set you apart from the minnows of the marketing world, and let you swim with the big fish!

If you’re tired of barely scrapping by and are ready to finally make some money online with blogging, you need to check out Bloggers Payback:

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Switch Visitors to Members

When new visitors to your site leave, there is a high probability they will not come back, particularly if there is nothing to persuade them to return. Because we are all pretty impulsive on the Internet, it is easy to forget what sites we were at 10 pages later.

So, it is very likely that a passing visitor will not return to your website. If you draw 1,000 visitors to your website, they look leave and never come back, it’s easy to see the revenue you probably lost, all because they were one time visitors. Some of those visitors could have been changed to customers.

You might think that good content will draw people back to your website, usually, good content is not the only answer. The complete answer is to switch your visitors to members of your mailing list or newsletter.

While your visitor is at your site you want to switch them from ordinary visitor to your member by having them sign-up on your mailing list. You do this by asking for their name and email address on a simple opt-in form.

When a visitor switches to be your mailing list member you can keep in contact via email. You have more opportunities to convince your members to look at your offers, or you can show them something else that they may like.

In the end, it is very important to switch visitors to subscribers, visitors are lost, but members give you more opportunities to present your offers and to switch them to customers.

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3 Quick And Dirty SEO Tips

Here are 3 straightforward and easy SEO tips to optimize your site.

1. Add new content regularly

While that may seem obvious, it is really the best way to improve search engine results. There are a number of ways to add content including reviews, testimonials, articles and forums to name a few.

2. Choose the right keywords

Select specific keyword phrases that are relevant to your webpage, rather than general terms. Specific keyword phrases may be searched less frequently but, you will receive more targeted traffic and a higher page rank for these phrases.

3. Linking

To achieve a high search engine ranking it is important to have other sites linking to your site. These can be one way links, or reciprocal links, where you link to another site in return for them linking to you. Internal linking also helps build the prominence of pages within your website.

Of all the types of links, one-way links have the most weight. To obtain more one-way links, writing quality content is the single best way to motivate others to link to you. Additionally, posting on social networking sites, linking to your site, and posting on blogs are other ways you can take control of building links to your website and web pages.

When it comes to improving your search engine ranking there are a lot of little things you can do to boost your page results however the three most important and the strategies you cannot survive without are obtaining links, choosing the right keywords and of course publishing quality content on a regular and consistent basis.

Content is the most powerful tool you have in your search engine optimization strategy. Relevant content, optimized for keywords, and published frequently can launch your website to the top of the search engine.

Having said that, there are a few strategies that you should know when writing and optimizing your content.

#1 One page, one keyword.

Keep it simple and optimize each webpage for one primary keyword. You could include a couple of secondary keywords that might be extensions of the primary keyword. However, trying to incorporate too many keywords into one page diffuses the results.

#3 Use your keyword strategically.

There are a few prominent places to position your keyword so they’re recognized by the search engines. These locations include:

* Your headline,
* Any headings or subheadings in your content,
* And the first and last paragraph of your content.

#4 Let your words flow naturally.

Many beginners are tempted to place their keywords in every single sentence. That generally creates an article or page that’s extremely difficult to read.

Instead, write your content and then go back and position your keywords using the strategy just outlined. Be sure to sprinkle other relevant words throughout your content as well.

For example, if you’re writing about puppy housebreaking, you can also use the words potty training, or housetraining.

Having a keyword strategy for each piece of content you write and following the tips we’ve outlined will go a long way toward helping you reach the search engine results you desire.
The bottom line, write quality and well focused content for your audience first and the search engines second. Because, after all, your audience is the key to profits and a successful website.

What Stops Search Engine Spiders?

Websites get listed on search engine results only if the search engine spiders are indexing them. If they pass right by your pages, and don’t even know they exist, then you simply will not get listed. You’re probably aware of the basic steps to get search engine spiders “crawling” and indexing your pages, but you might have missed key reasons the spiders are skipping right over your content.

10 reasons search engines might not index your webpage.

Some pages are just not meant to be indexed by the spiders. This may not matter to your overall SEO strategy however it is important to understand what spiders do and don’t index.
Search engine spiders won’t index:

1. Pages only accessible by using a search form
2. Pages that require a log in
3. Pages that require visitors to submit a form
4. Pages that redirect to a different URL before showing content

Pages that spiders often ignore include:

5. Pages with too many outgoing links
6. Pages with complex URLs – these often give spiders an error result
7. Pages which are more than three clicks from the home page, often described as “deep pages”

Other factors that may prevent your web pages from being indexed by search engines:

8. Broken links from your site
9. A webpage that exceeds 105K
10. A slow loading time or a down server.

Finally, if your page is a flash page, search engine spiders just won’t be able to recognize it and won’t index it.

So, as you’re optimizing your website and specific web pages, pay attention to these factors.

The goal, of course, is to be indexed and to achieve first page search engine results.