Archive for September, 2009

Writing A Traffic Pulling Article

80-855655192As marketers, we know we should be article marketing. It is how you make money as an affiliate, it is how you promote your websites and it is how you add content to your virtual real estate empire.

A lot of people find article writing difficult, because they are not used to writing. If you have the money, it can be outsourced. However, for many people starting out online, money is tight and they can’t afford to outsource.

You can get articles written for a couple of dollars, but they are likely to be very poor quality. For a decent 400 to 500 word article you are looking to pay around ten dollars, possibly more depending on the niche and the author.

You can write the articles yourself, and it’s not that difficult to do if you follow a system. Many people suffer from writers block or are just not used to writing an article. It can be somewhat unnerving to sit down and write if it is something you are not used to.

Here is a system that works very well; it is one I’ve used myself. It will have you high quality articles in record time. It really isn’t that hard and even the most novice of writers to create decent articles rapidly.

Step 1: Decide upon the niche you are writing in.

Step 2: Determine which keyword(s) you are targeting in your article.

Step 3: Determine the subject your article will be about.

Step 4: Type into Google some of your keywords and see what problems and issues people are facing in that niche. What do they want to know? What is their pain? What solutions are they looking for?

Step 5: Write a powerful, interest building headline with your keyword at the start, if possible.

Step 6: Write out four or five short sentences about the problem (don’t give away too much … you want your reader to buy).

Step 7: Turn each sentence into more descriptive paragraphs, remembering not to give away too much information.

Step 8: Write a paragraph introducing the article at the top.

Step 9: Write a paragraph summarizing what was in the article at the bottom.

And there you have a good quality, unique article that you could spin or just submit to an article directory or use on your website. Content is king on the Internet, and unique content provides you with an edge over the competition.

This method will help you to quickly write articles, and it won’t be long before you can write a high quality article in under ten minutes. With practice, you will be able to do them in five to seven minutes easily!

And remember the more articles you have out there, the more you can potentially earn!

How to Write Killer Headlines In 10 Minutes Or Less… Guaranteed

How To Submit Articles For Maximum Traffic

It is a time honored strategy to submit articles to the search engines for generating traffic. Article submission has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

Many questions have been asked about the best method of submitting articles to get the maximum traffic and effectiveness. So, what are the best techniques and which are the most effective?

The first technique is to submit your article to the granddaddy of all article directories, EzineArticles. This site has built a reputation of being the best article directory in town. It is loved by marketers and by readers and most importantly, by Google.

It is a source of frustration to many marketers who find it hard to meet the submission guidelines or cope with the timescales for articles to be approved.

However, if you read their guidelines and stick to them, your articles will get through without a hitch.

Once they are in Ezinearticles you instantly receive benefits from it. Articles in this directory tend to rank very well in Google, even without backlinks to them. Add in a few backlinks and suddenly you find your articles are ranking in the top ten for moderately competitive keywords. In fact, even without backlinks they can often rank well just because they are on Ezinearticles.

Once your article has been published you need to do some simple backlinking to it just to give it that extra boost in the search engines.

Firstly, take your Ezinearticle author RSS feed and submit it to RSS directories. You can either use a tool or do it by hand. If you are doing it by hand, just pick the top ten directories in a Google search and that will be good enough for now. You can always submit to more later on, so make sure you keep track of which ones you have added your feed to.

You can also use one of the many ping sites to ping your article. This does give Ezinearticles a lift, but it also gets your article noticed.

Finally, social bookmark your article. Again, you can either use a tool or do it manually. If your article is newsworthy and well written then you can look at adding it to sites such as Digg or Stumbleupon to get further links and traffic.

Of course, there are other article directories out there, but none of them carry the weight of Ezinearticles. Google Knoll is a current contender and is very popular with marketers who are using it to submit their articles too. So far though, these don’t seem to be ranking as well as Ezinearticles, but it is a good way to get the Big G to notice your sites.

For the other article directories it is not worth submitting articles manually to them, except maybe the top half a dozen big directories. Many of the rest get so little traffic it is not worthwhile, except for the backlink. Therefore you should either outsource or automate these submissions to free up your time to concentrate on building your business.

If you are submitting articles then you need to make sure they are on Ezinearticles for maximum traffic. Do some simple backlinking to your article and you will easily find your articles ranking well for their keywords and bringing you good traffic.

How Often Should You Post New Content?

contentmarketingexplained-smIt takes time to correctly produce web copy for your blog.

Producing web copy for a site is something, which if done correctly, takes some time to create. Many copywriters know the value of well-written copy and are constantly changing the copy on their websites to keep up with the demand of their targeted audience. The question is, how often should you produce new content?

It all depends on the type of content you are talking about and how well it is or isn’t performing for you. Let’s take a closer look.

Sales Copy Content

There are a few factors in determining how often you should change or produce new content. If you follow your rankings on any of the popular search engines and you see your rank drop, then you may want to freshen up your content to help move you back up the ranks. Creating keyword rich articles that can be distributed throughout cyberspace will help to increase your rankings and put you back in the spotlight.

If your site offers something for sale, it is wise to change the content up when you have a new offering such as a free or discounted offer. There is no need to completely re-do your entire website as this may confuse dedicated visitors when they come to the site in search of something they had found there before.

Obviously, if your site is doing well in attracting new visitors and subscribers, you probably won’t need to change your copy. However, it wouldn’t hurt to tweak it here and there to keep it fresh and on the search engines radar.

Tweaking the sales copy on your site and performing maintenance is suggested. However, if you’re one of the lucky ones whose copywriting produces quality leads and your sales are through the roof, then leave it and think of the old adage “If it isn’t broke, don’t fix it.”

Blogs or Informational Site Content

If your content is in blog form, it is imperative to your readers to have fresh content an either a daily basis or every other day. A blog is something where readers want and wait for new content to be published. You need to keep this content as current as you can so in order to keep and increase your readership.

As for informational sites and article marketing techniques, the more information you can give visitors and potential customers, the better. Search engines love fresh content and so does your audience. Keep the quality content they’ve come to know and love coming and they’ll keep coming back again and again.