Archive for January, 2009

Why Social Media

There are two good reasons to use social media.

One is that when you create a profile, article, link, tag, or other content people can see it.  If interest is sparked they will visit your website.  Thats called “organic” traffic.  They then become fans, subscribers and customers.

The second reason social media is good is.  Whenever you build a website in a social media environment and you add content that links back to your blog, the search engines see that link.  The more the search engines see those links to your blog, the higher your blog will be ranked and the higher they will be in the listings.  The more backlinks, as they are called, the better.

Now there is a proper way to link…thats with clickable links.  http://ScottThrall.com is a clickable link. 

But we can do one better and make it Social Media

Why is this better?  You get credit for the link to your blog, BUT you also get credit for the keyword or “tag”  Social Media as well.  So you get two for the price of one.

So when you go around “tagging” on social media sites remember to make it clickable and use a good keyword/s

Thats it for today, there is alot more to Social Media and driving traffic to your blog with it…but we will cover more another day.

What Makes Twitter so Hot?

What Makes Twitter so Hot?
Oh Twitter how I love thee! Although you might not hear those exact words said very often online, you know it’s true when you login to your Twitter account or visit someone’s blog. With the emergence of WordPress plug-ins like “TwitThis” and the various twitter badges found on numerous blogs throughout the Internet, it is obvious people adore Twitter. Just what is it that makes this social networking site so lovable? Let’s find out.

The question posed by Twitter, “What are you doing?” has become almost as popular as AOL’s “You’ve got mail.” So much so that it has even caught the eye of offline news mediums such as USA Today, CNN, and ABC. This helps to make the application popular all on its own. Those who think Twitter is just a place for computer or Internet geeks can rest assured it’s nothing of the sort.

For many, Twitter is a way to interact with like-minded individuals. Whether one is a stay at home mom who craves adult conversation, an at home worker who misses the water cooler chit-chat from past jobs, or the business owner who wants to reach more of their target market, this form of social media fills a need. It makes it easier for people to connect with others in a way they might not have previously been able to.

The fact Twitter is easily accessible and even simpler to navigate makes it a favorite as well. Anyone can create a twitter account of their own with nothing more than a user name and a password. Once that’s done, it’s easy to customize your profile and begin following other tweeps, as those who use Twitter affectionately call one another. To follow what another person is doing, just visit their page and click the follow button. You’ve now been added as a follower and when you login to your account you will see their messages on your screen.

Want to use Twitter even when you’re not at home or don’t have access to your computer? No problem. Inside your account you can choose whether to have messages sent via cell phone or instant messenger programs as well. Just browse to your settings and choose the devices tab and in a few steps you’re good to go. This feature makes it possible to tweet on the go. This is perfect for those who travel frequently or while out and about come across something interesting or amusing that they’d like to share with their followers.

Twitter’s arrival has also lead to the creation of different platforms and applications to make it appealing to just about everyone. Popular applications include, Twitter Fox, Twhirl, TweetDeck, and TweetMyBlog. Twitter Fox and Twhirl give users who are prefer the instant messaging look and feel a way to use Twitter in somewhat the same manner. Twitter Fox is an extension for the Firefox browser and Twhirl is a desktop application.

TweetMyBlog is a way to automatically post updates from a user’s blog to Twitter. In order to use it all one needs is a Twitter account and an RSS feed from their blog. It will automatically posts a tweet using your account when your blog is updated.

Tweet Deck is another desktop application that allows for more organization of updates. Instead of posting all a users tweets one right after another, it allows the user to organize tweets into separate columns within the application. For those who have customers and friends on Twitter this is a great feature.